Analytics overview
Read performance across links, bio, and imported reports.
Use Analytics Hub to see how your links, bio sites, and public profiles perform—and optionally fold in marketplace report earnings so clicks and revenue live in one place.
What you'll achieve
- Open Analytics Hub and understand the funnel snapshot
- Switch between Links, Bio, and Profile surfaces
- Read core KPIs (clicks, conversions, earnings, views, deal intent)
- Know which metrics are plan-gated and where to go for deeper detail
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Before you start
- You are signed in to the correct team / workspace
- You have at least some link clicks or a published bio/profile (otherwise charts stay empty)
- Optional: marketplace reports imported and bound to affiliate tags if you want earnings consolidation
- Optional: Advanced Analytics (Pro+) for longer date ranges and full rankings
Steps
1. Open Analytics Hub
- Go to Dashboard → Analytics
- Confirm the header shows Analytics Hub
- Note the Affiliate tag scope line under the filters (defaults to all tags unless you scoped elsewhere)
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2. Read the Funnel Snapshot
Above the surface tabs, Funnel Snapshot summarizes the selected date range:
| Metric | Meaning |
|---|---|
| Link Clicks | Tracked outbound clicks on short links |
| Bio Deal Intent | Deal clicks from bio pages (requires public page analytics on paid plans) |
| Profile Actions | Interactions on creator + brand profiles combined |
| Conversions | Confirmed conversions for the period (rate shown when available) |
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3. Explore the Links surface
- Select the Links tab
- Review the KPI cards:
- Total Clicks
- Conversions (with conversion rate when available)
- Est. Earnings (from links and, when enabled, imported reports)
- Active Links vs total links in the team
- Scroll the clicks / conversions / earnings trend chart
- Open Top Links for slug, clicks, conversions, and rate; use the arrow to open a link’s full analytics
- Check Audience (devices, browsers, countries)—deeper breakdowns may require Advanced Analytics
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4. Explore Bio and Profile surfaces
Bio
- Select Bio
- Review Bio Site Views, Unique Visitors, Interactions, and Deal Intent
- Use the bio sites table to open a page’s dedicated analytics (
/dashboard/bio/[id]/analytics)
Profile
- Select Profile
- Switch between Creator and Brand
- Review profile views, unique visitors, interactions, and top action
- Use Full analytics for the dedicated profile analytics page
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Tips
- Start with the Funnel Snapshot, then drill into the surface that drives the metric you care about
- Turn on Imported reports when reconciling commission files so Est. Earnings includes marketplace data
- Free plans preview a limited Top Links / bio sites list—upgrade unlocks the full ranking
- GA4 insights (if connected) appear on Links only when affiliate tag scope is All tags
Troubleshooting
| Symptom | Likely cause | What to try |
|---|---|---|
| Empty charts / zeros | No traffic in range, or brand-new links | Widen the date range; click a short link yourself; wait a few minutes and refresh |
| Locked longer ranges (30 / 90 / All time) | Advanced Analytics required | Use Last 7 days, or upgrade under Billing |
| Bio / Profile funnel cards locked | Public page analytics gated | Upgrade plan, or open Bio/Profile tabs only after feature access |
| Est. Earnings looks incomplete | Imported reports off, or no report sync | Enable Imported reports; import latest files under Reports |
| “Updating” never finishes | Transient fetch error | Click the refresh icon; reload the page; confirm team context |