Send a WhatsApp broadcast

Create a campaign with New Broadcast: pick a registered number, an APPROVED template, an opted-in topic, map variables / product slots, then send now or schedule.

What you'll do

• Open the broadcast composer
• Choose number, template, and audience topic
• Fill product slots from Pointerly links (or map variables manually)
• Preview, send or schedule, and monitor the Broadcasts table

Before you start

• Registered Cloud API number on Connections
• whatsapp → publish (and create) permission
• At least one APPROVED template (synced from Meta or installed from Pointerly catalog)
• An opted-in topic with members (Subscribers + keywords)
• Product links ready if the template uses product / carousel slots
• Enough send allowance on Usage

You can also open the composer from Links with preset selected products — slots fill automatically for Pointerly designs.

Steps

1. Open New Broadcast

1. Go to Dashboard → WhatsApp.
2. Click New Broadcast (or the create keyboard shortcut shown on the button).
3. If the control is missing, connect a number first or request publish permission.

2. Choose number, template, and topic

1. Name the campaign (optional but useful in the Broadcasts table).
2. Select a registered sending number (first registered number is default).
3. Pick an APPROVED template — locked / out-of-pack templates are hidden here and rejected server-side.
4. Select the topic audience; wait for audience count to load.
5. Optional: set scheduled for a future time; leave empty to queue immediately on send.

Changing template clears the previous variable mapping so old values never leak into a new design.

3. Map products and variables

Pointerly product-slot templates

1. For each product slot, Pick a product link.
2. Prefer links that already have photo / title / price when the template requires them.
3. Fill any remaining gap fields (for example, compare-at price) that links do not store.
4. Contact name / phone placeholders bind automatically — do not type one fixed name for the whole list.

Generic Meta templates

1. Map each {{n}} to static text, a link, or a contact attribute.
2. Use the live preview (sample name “Ana”) before sending.

Header/card images must be real media URLs — Meta rejects templates that need a photo without one.

4. Send and monitor

1. Submit to create the campaign, then Send now (or wait for the schedule).
2. Toast on queue: Queued for N recipients.
3. Open Broadcasts for status (scheduled, sending, completed, canceled, frozen).
4. Use row actions to Send now, Cancel, or duplicate as draft for a careful resend.
5. Check Usage for metering; delivery webhooks move messages through sent → delivered → read.

Tips

• Carousel templates take as many preset links as they have cards; extras are reported, not silently dropped.
• Duplicate creates a draft — review mapping before you send to the same audience again.
• If a disconnect froze a campaign, reconnect the number, then resume rather than rebuilding from scratch.

Troubleshooting