Brand campaigns

Brand → Campaigns is where you draft briefs, attach products, set eligibility, and publish campaigns for creators. New campaigns start as draft. Publishing moves them to active so they appear in the creator directory and on your public brand pages.

What you'll do

• Create a draft campaign with title, type, and budget
• Complete the brief (cover, requirements, deliverables, dates, products)
• Publish when complete (within plan active-campaign limits)
• Pause, update, or close campaigns as the program runs

Before you start

• Brand team selected; permission campaign.create / campaign.update / campaign.publish
• Brand profile recommended so public URLs resolve under /b/[username]/campaigns/…
• Remaining capacity for active campaigns on your plan
• Cover image URL ready (required to publish)

Campaign lifecycle

Required to publish (completeness): non-empty title, campaign type, budget type, budget amount, and campaign cover image.

Campaign types: sponsored post, affiliate, product review, unboxing, tutorial, brand ambassador.

Steps

1. Create a draft campaign

1. Go to Dashboard → Brand → Campaigns.
2. Click Create campaign (or equivalent).
3. Enter title and campaign type.
4. Set budget type, budget amount, and currency.
5. Save—the campaign is created as draft and listed under Brand campaigns.

2. Complete the brief

1. Open the campaign detail / editor.
2. Add description, brand name/logo overrides if needed, and campaign cover image (required for publish).
3. Define requirements, deliverables, and content guidelines.
4. Set eligibility: min followers, preferred platforms / categories, location requirements, social requirements.
5. Set dates: application deadline, campaign start / end, and max creators (slots).
6. Optional: attach products, SEO meta title/description, and target audience fields.
7. Save often—some statuses lock editing when the campaign is no longer mutable.

3. Publish the campaign

1. Click Publish.
2. Pointerly validates completeness and your team’s active campaign limit.
3. On success, status becomes active, publishedAt is set, and the campaign appears for creators (/dashboard/creator/campaigns and public brand campaign URLs).
4. If the limit is reached, pause or complete an existing active campaign, or upgrade the plan—then retry.

4. Manage after launch

1. Monitor applications count and slots filled on the campaign detail page.
2. Open Brand → Applications (or the campaign’s applicants) to review creators.
3. Pause or close when the brief should stop accepting new applicants.
4. Feature strong campaigns on the brand profile’s campaigns section when useful.

Tips

• Cover image is easy to forget and blocks publish—add it early.
• Max creators controls canAcceptApplications together with deadline and active status.
• Prefer clear deliverables and payment terms; creators propose rates against your budget framing.
• Mutation locks apply on certain statuses—duplicate into a new draft if you need a major rewrite.

Troubleshooting

Related

• Brand workspace overview
• Brand applications
• Creator campaigns