Mailchimp Integration Guide

Last updated: March 6, 2026

Overview

Sync creators and campaign states with audiences, members, and tags.

Adding the app (required)

  1. Sign in to Pointerly.
  2. Open Dashboard > Integrations.
  3. Open Mailchimp.
  4. Click Connect.
  5. Complete provider authorization and grant requested permissions.
  6. Return to Pointerly and confirm status is Connected.

Need help with setup? Go to troubleshooting or contact support@pointerly.com.

Usage (required)

Sync audiences using Mailchimp

Use case: Keep application/campaign states aligned with email audience segmentation.

Prerequisites:

  • Mailchimp connected
  • Audience/list selected
  1. Choose default audience/list in provider settings.
  2. Configure lifecycle tags and sync behavior.
  3. Run test sync and verify member/tag updates.

Removing the app (required)

Disconnect from Pointerly

  1. Open Dashboard > Integrations > Mailchimp.
  2. Click Disconnect.

Remove from provider account

  1. Open Mailchimp connected apps/integrations settings.
  2. Remove or revoke Pointerly app access.

Deauthorization implications

  • Integration state is set to disconnected in Pointerly.
  • Stored OAuth token fields are cleared.
  • Provider API actions are blocked until reconnect.

Troubleshooting

OAuth connect fails

  • Retry connection from Dashboard > Integrations.
  • Confirm you are authorizing the intended provider account.
  • Verify team has required plan/add-on entitlement for this provider.

Permission or scope errors

  • Reconnect the integration and approve requested scopes.
  • Check provider settings to ensure required account-level permissions are granted.
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